During the pandemic, companies around the world have realized that adopting emerging technologies makes them more competitive and improves their ability to respond to external crises.
Digital transformation, corporate priority
Why is it important to take your company to the digital world?
With the entry into force of confinement measures at the beginning of the pandemic, people and companies, in most countries, had to stop their activities indefinitely. This highlighted the unequal distribution of access to information and communications technologies.
Known as the digital divide, this phenomenon affects 3.6 billion people according to the International Telecommunications Union (ITU). This population, the organization explains, does not have access to the internet and is geographically located in low-income countries. The productive sector is not immune to this dynamic either.
However, for this last segment, the new reality has laid the foundations that will allow them to firmly adopt the emerging technologies of the Fourth Industrial Revolution.
The global consulting firm KPMG revealed, through the CEO Outlook 2020: Covid-19 report, that 80 percent of company leaders in the world accelerated, during the pandemic, the digitalization of their operations and promoted the creation of a new model. operational.
Regarding the degree of acceleration of this process, 50 percent of CEOs consider that this process projected them several months ahead of what was expected before the pandemic and 33 percent consider that it placed them years ahead of the forecasts.
In more detail, 53 percent said that digitalization as a customer experience was promoted within their organizations, 46 percent said that new business models and digital revenue sources were increased, and 42 percent valued the growth of the digitalization of the workforce (automation and artificial intelligence).
“With the crisis still present, companies understood that they must connect with the world and this implies using Remote Work technology to carry out digital transformation. In this process, which must be intense, all interest groups must be involved,” said Leonardo Suárez, CEO of Clouxter.Leonardo Suárez, CEO of Clouxter
Although there are challenges and risks in adopting and strengthening this process, the KPMG report, based on two surveys applied before and during the pandemic to CEOs of companies in countries on five continents with a turnover of more than US$500 million, confirms that technological adoption is the path that the productive sector has begun to walk.
The KPMG report revealed that 77 percent of decision-makers will continue to promote the use of digital collaboration and communication tools, and 73 percent will continue with teleworking because it allows them to access a broader candidate base.
In the midst of an environment that still generates uncertainties in the productive system and in the population, companies include digital transformation among their priorities in order to be more competitive in international markets and respond quickly to unexpected situations such as the current health crisis. global.